{"id":1954,"date":"2024-04-04T10:52:05","date_gmt":"2024-04-04T09:52:05","guid":{"rendered":"https:\/\/sportingtech.com\/resources\/preguntas-y-respuestas-con-marina-selmi-directora-regional-de-ventas-de-sportingtech\/"},"modified":"2026-01-12T12:32:36","modified_gmt":"2026-01-12T12:32:36","slug":"preguntas-y-respuestas-con-marina-selmi-directora-regional-de-ventas-de-sportingtech","status":"publish","type":"post","link":"https:\/\/sportingtech.com\/es\/resources\/preguntas-y-respuestas-con-marina-selmi-directora-regional-de-ventas-de-sportingtech\/","title":{"rendered":"Preguntas y respuestas con Marina Selmi, Directora Regional de Ventas de Sportingtech"},"content":{"rendered":" \n
\n

\u00bfCu\u00e1l es tu estrategia para acercarte a los jugadores de Latinoam\u00e9rica? <\/strong><\/p> \n

Mi estrategia da prioridad a la comprensi\u00f3n de las preferencias, comportamientos y matices culturales \u00fanicos de los jugadores latinoamericanos, as\u00ed como a la creaci\u00f3n de relaciones significativas y de un sentimiento de confianza. Recientemente hemos visto que un gran n\u00famero de proveedores y operadores extranjeros se han trasladado a estos mercados para reclamar su parte del mercado, pero atacar esto desde lejos a menudo retrata una falta de compromiso.<\/p> \n

Fue bueno comprobar que mis puntos de vista personales coincid\u00edan con los de Sportingtech, donde quiero ser honesto y abierto con los operadores para satisfacer sus expectativas. Esta industria es conocida por prometer demasiado y no cumplir lo prometido, y nosotros queremos poner fin a esta situaci\u00f3n. Como ya resido en Brasil, puedo aportar un nivel de experiencia diferente y m\u00e1s cercano a la gente de mi pa\u00eds y del continente.<\/p> \n

\u00bfHas desempe\u00f1ado anteriormente alguna funci\u00f3n en el sector? <\/strong><\/p> \n

He tenido la suerte de trabajar en iGaming durante casi tres a\u00f1os. Trabaj\u00e9 como Director Regional de Ventas de Cuentas en AstroPay, donde adquir\u00ed una valiosa experiencia en la gesti\u00f3n de relaciones con operadores.<\/p> \n

Mi puesto m\u00e1s reciente fue como Analista Asociada de Desarrollo Empresarial en Mastercard Data and Services, donde me sumerg\u00ed m\u00e1s profundamente en el mundo de los pagos. Estoy deseando utilizar mi experiencia en Astropay trabajando con operadores, aportando nuevas perspectivas y puntos de vista a algunos de sus problemas y retos que a veces se pasan por alto desde la perspectiva de un proveedor de una vertical diferente.<\/p> \n

\u00bfCu\u00e1les son tus responsabilidades en la empresa? <\/strong><\/p> \n

Como Director de Ventas de Sportingtech, me centro en impulsar un mayor \u00e9xito en Latinoam\u00e9rica, especialmente en Brasil. Asisto a los principales actos del sector para conectar con los operadores, exponiendo nuestra oferta de productos y contenidos y por qu\u00e9 nuestra tecnolog\u00eda localizada es l\u00edder del mercado. Manteni\u00e9ndome al d\u00eda de los cambios normativos, me aseguro de que los socios est\u00e9n informados y cumplan la normativa.<\/p> \n

\u00bfQu\u00e9 opinas del panorama brasile\u00f1o del iGaming y las apuestas deportivas? <\/strong><\/p> \n

El panorama brasile\u00f1o del iGaming y las apuestas deportivas ha experimentado un crecimiento y una evoluci\u00f3n significativos en los \u00faltimos a\u00f1os. \u00a1Es un momento emocionante! Tenemos una poblaci\u00f3n de m\u00e1s de 200 millones de personas y una clase media creciente, donde el iGaming y las apuestas deportivas se est\u00e1n normalizando mucho m\u00e1s.<\/p> \n

Todav\u00eda existen retos en cuanto a la regulaci\u00f3n y la concesi\u00f3n de licencias, ya que el proceso de legalizaci\u00f3n y regulaci\u00f3n de las apuestas deportivas y el iGaming ha sido lento, lo que genera incertidumbre en el mercado. pero, a pesar de los retos, existe un inmenso potencial en el sector del iGaming y las apuestas deportivas de Brasil.<\/p> \n

El pa\u00eds cuenta con una apasionada afici\u00f3n por los deportes, en particular por el f\u00fatbol, lo que supone una importante oportunidad para los operadores de apuestas deportivas; hoy en d\u00eda ya no puedes pasar por un aeropuerto o encender la televisi\u00f3n o la radio sin o\u00edr o ver un anuncio sobre apuestas. Adem\u00e1s, la mayor\u00eda de los equipos de la Serie A tienen a operadores de apuestas como patrocinadores en sus camisetas. Esto pone de relieve la oportunidad para las marcas del sector y c\u00f3mo el iGaming y las apuestas deportivas est\u00e1n cada vez m\u00e1s arraigados en la cultura brasile\u00f1a.<\/p> \n<\/div> \n","protected":false},"excerpt":{"rendered":"

\u00bfCu\u00e1l es tu estrategia para acercarte a los jugadores de Latinoam\u00e9rica? Mi estrategia da prioridad a la…<\/p>\n","protected":false},"author":4,"featured_media":850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80,51,52,53,54,41],"tags":[],"class_list":["post-1954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europa","category-latam-2","category-noticias-de-igaming","category-perspectivas-del-sector","category-ru","category-todos"],"acf":[],"yoast_head":"\nPreguntas y respuestas con Marina Selmi, Directora Regional de Ventas de Sportingtech - Sportingtech<\/title>\n<meta name=\"description\" content=\"Sportingtech, Award-Winning iGaming Platform. Casino. 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