TheGamblest Talks with Sportingtech’s Dan Stone

Dan Stone features in the latest edition of TheGamblest‘s ‘iGaming Talks’.

The Marketing Director talks about the company’s future, marketing innovative strategies that are used in iGaming today, as well as the main points that lead Sportingtech to sign successful partnerships with B2B or B2C companies. Dan also shares the company’s plans for expanding in Latin America and talks about the main goals concerning the upcoming Copa Libertadores and Brazilian Serie A.

How does Sportingtech plan to strategically leverage its presence in Latin America, particularly in key markets such as Brazil, Mexico, Colombia, and Peru, to drive growth?

Sportingtech has been present in LatAm for many years, conducting market research in all four of these markets. As a result, we have gained valuable insights into the needs of each of them and understand what makes them unique. Every country has different requirements in terms of product, customer preferences and regulation. Our robust products and services continue to be adapted and fine-tuned to help us maintain our position as the  leading turnkey solution provider in the region.  

How do you envision the company’s superior capabilities in localisation benefiting operators, particularly in enhancing their market relevance and competitiveness?

Localisation is a vital way to stay ahead of the competition, for both suppliers and operators. We have deployed a flexible, modular solution that enables us to adapt quickly to changing demands. Our ability to fit varied market requirements means we are able to enter any market quickly and efficiently. We also have the insider knowledge with boots on the ground, and the versatility to pivot when needed, to ensure our services are always leading the way in LatAm.

In anticipation of the major sporting year ahead, we have also added Brazil Serie A, Copa America and Copa Brasil stats to our enhanced Bet Builder, which will empower our operator partners to deliver a competitive product that really resonates with customers.  

Dan, can you share with us how do you foresee the company’s strategy adapting to meet the demand for fast and authentic data from stadia and scout networks, particularly in facilitating the growth of live events for in-play betting, in contrast to traditional data scraping methods?

Without wanting to sound boastful, we’re already there. We offer official sports data that is delivered from stadia in under two seconds via an extensive network of scouts across more than 500,000 live events and over 600,000 pre-match events per year. We use multiple best-in-class data providers to supply data at market-leading speeds.

Sportingtech’s team provides the expertise, with extensive B2C experience on top of B2B, how do you plan to keep that level of proficiency?

For us, proficiency is important but so is character. Our team is made up of people who don’t like to sit still and who care about doing what is best for our customers. When it comes to recruitment, we are very selective and look after our people. We are all working towards a common goal. Having B2C experience amongst our team is one of our greatest strengths as it means we have first-hand insight into our customers’ pain points and future goals.

Copa Libertadores and Brazilian Serie A are kicking off, what are Sportingtech’s main goals concerning this?

Last year, our Brazil Serie A Bet Builder saw 10,000 bets placed during each match and we achieved fantastic engagement. We have continued to develop the best products and deliver on our promise of taking a client-centric approach. As a result, we hope to see further growth and see customers continue to enjoy placing bets on their favourites tournaments and leagues.

As a marketing specialist with a huge experience of 17 years, Dan, what innovative marketing strategies is your team exploring to effectively target and engage with diverse demographics within the competitive landscape of the iGaming industry?

It is a competitive landscape, so forgive us for not divulging too many secrets. What we will say is that our people are a key strength and utilising their expertise helps to demonstrate why operators trust us. We love going to events because they offer the perfect opportunity to connect with our industry face-to-face and establish strong connections. Additionally, LatAm is our target market, and we appreciate that it isn’t just a single region, but a collective of unique countries with distinct markets. We treat each audience appropriately, appealing to their individual needs and taking a consultative approach.

In your opinion, what are the essential components that contribute to the success of a partnership Sportingtech can sign?

We have put in the groundwork over a long time to build our outstanding reputation in LatAm and this is all down to our knowledgeable team. Our local expertise is a key differentiator for us. We understand our customer base within each jurisdiction and our customisable solutions enable us to create successful ongoing partnerships. We nurture those partnerships, listening to our clients’ aims, objectives and challenges, before finding a way to reach their end goal. We have developed a long-standing reputation in the region for supplying a bespoke service that continually delivers to the highest standard.

Dan, what led you to pursue a career in iGaming? Additionally, could you share some insights into what drives and inspires you beyond your professional endeavours?

I have worked in a number of industries, but iGaming is definitely the one for me. I worked in events for many years when I was given the opportunity to work on ICE. I couldn’t say no and that cemented my passion for the industry and its people, who make it so enjoyable. When I had the chance to transition to the supplier side, I jumped at it and haven’t looked back. My inspiration beyond work is my children. My kids drive me and there is certainly never a dull day. I think we can all learn a bit from our children’s unique perspectives.

 

This article originally appeared in TheGamblest here: https://www.thegamblest.com/igaming-talks-with-sportingtechs-dan-stone/

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Introduction

Under the guidelines of this Privacy Policy, the “Data Controller” is the company that determines the purpose and processing of personal data.

Sportingtech Limited acts in its capacity of Data Controller in terms of the EU Regulation, thereby determining the purpose and processing of your personal data. For more information on the contact details of the Data Controller, please refer to Section 8.

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Information collection

Should you ever need to use our contact form for general enquiries or to schedule a demo, you will be required to provide certain personal details including your name, email address and telephone number. Once you have done so, this data will be processed in order for us to provide you with the support you require, and to maintain accurate records for our database. This will also serve to improve our website and the users’ experience and allows us to potentially enter into a business contract with you in the future.

Information usage

Such information referred to in Section 2 will be used, processed and stored in order for us to:

  • Contact you with regards to any Sportingtech events, products or services you may be interested in.
  • Carry out certain profiling of you and your website activity in order to improve your customer experience, serve you relevant content and send you more targeted marketing and email communication.

In the event of these occurrences, your personal information will be processed for the purposes of offering you products, services, or marketing opportunities that may be of interest to you. Should you wish to opt out of these at any time, you may follow the instructions included in our communication in order to unsubscribe from our mailing list.

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Information sharing and disclosure

Your personal information, as referred to in Section 2, will not be distributed to any third party outside the Sportingtech group, with the exception of certain circumstances, such as:

Legal compliance

From time to time we may disclose your personal information to law enforcement, the government, or any authorised third parties to the extent that the law requires, in order to a) comply with any legal obligations, b) respond to any claims made against us, or c) respond to any requests regarding criminal investigations, alleged illegal activity, or any activity that may leave Sportingtech, our users, or you open to legal liability.

Under these circumstances, your personal information may be shared in order to protect our business and its legal rights.

Third-party service providers

From time to time we may make use of third-party service providers in order to offer certain website or payment-related services. These service providers may or may not rest within the borders of the European Economic Area (EEA).

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Should you wish to procure a complete list of the third-party service providers with access to your information, please contact us.

Corporate affiliates

From time to time we may share your information with any member of the Sportingtech group (including our holding company and any subsidiaries) for legal purposes as laid out in this Privacy Policy.

Aggregated data

From time to time it may become necessary for us to aggregate or combine certain user information in an anonymised manner for the purposes of compliance, analysis, marketing, advertising, profiling or similar.

Business transfers

Should Sportingtech ever be involved in business transfers such as a merger, acquisition, sale of assets, bankruptcy, insolvency or similar, our assets, including any connection you may have with such transfers, may be sold, shared or transferred in the interests of the completion of the transaction. In the event of such a transfer occurring, we will notify you prior to your information being shared, and ultimately falling under the guidelines of a different privacy policy.

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Note that under the General Data Protection Regulation, you have the right to access, update, move and delete certain personal information; additionally you also have the right to restrict the processing of your data in certain cases. Any queries you make regarding your data will be reviewed on a case-by-case basis, with the collection and processing of your data, the nature of the data itself, and any relevant legal or operational strictures being taken into account.

In order to exercise your rights in this regard, please contact the Data Controller by sending an email to compliance@sportingtech.com. Note that you may be required to verify your identity before any action can be taken. Also bear in mind that since these rights are a courtesy, and not absolute, we may refuse your request, or only be able to comply with certain parts of it.

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Your personal information will be retained for as long as the contract between us exists, and for as long as it is needed for legal obligations. Once it no longer becomes necessary for us to retain your information, it will be deleted, provided there are no legal obligations that require we retain it for longer.

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In the case of Sportingtech having requested your consent for the processing of your data, and there being no other legal considerations, you may withdraw your consent for processing by either changing your account settings or by sending an email to compliance@sportingtech.com with specific instructions as to which consent you withdraw. Note that this withdrawal of consent will not affect the legalities of any data processing based on your consent, prior to its withdrawal.

Further to this, certain laws may give you the right to limit our processing and management of your information, such as where a) you dispute the accuracy of your information, b) you determine the processing to be illegal, c) your information is no longer needed by Sportingtech, but you need it for the purposes of legal claims, or d) you have objected to the processing of your information (as per the following section) and this objection is pending verification based on whether the legal concerns of the Data Controller override your own.

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Should it be in Sportingtech’s legal interests, you have the right to object to the processing of your information. However, please note that we will continue to process your information should there be a legitimate interest to do so, or should we have compelling grounds to do so that do not conflict with your personal rights and freedoms.

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International information transfer 

For the sake of our global operations, it may from time to time become necessary for us to transfer, store, and process your information within the Sportingtech group, or share it with various third-party service providers outside Europe for the purposes described herein.

Should we ever see fit to transfer your personal information outside of the EEA, rest assured that we will take all necessary steps and precautions to secure your information in accordance with this Privacy Policy. These safety measures may take the form of standard contractual clauses, binding corporate rules or any other methods deemed acceptable in terms of data protection measures required by the EEA.

Should you wish to procure a complete list of the third-party service providers outside the EEA with access to your information, please contact us.

Contact us

Should you have any questions regarding the Sportingtech Privacy Policy, the methods in which we handle and manage your information, or wish to exercise your rights under the Data Protection Laws, please contact our Data Protection Officer at compliance@sportingtech.com. Alternatively, you can use the address details below to contact the Data Controller via post or use our website contact form to send a digital request.

Sportingtech Limited

Address: MK Business Center, 115A, Floor 2, Valley Road, Birkirkara, BKR9022, Malta

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