{"id":1866,"date":"2024-04-04T10:52:05","date_gmt":"2024-04-04T09:52:05","guid":{"rendered":"https:\/\/sportingtech.com\/resources\/perguntas-e-respostas-com-marina-selmi-gerente-regional-de-vendas-da-sportingtech\/"},"modified":"2026-01-12T12:39:32","modified_gmt":"2026-01-12T12:39:32","slug":"perguntas-e-respostas-com-marina-selmi-gerente-regional-de-vendas-da-sportingtech","status":"publish","type":"post","link":"https:\/\/sportingtech.com\/pt-br\/resources\/perguntas-e-respostas-com-marina-selmi-gerente-regional-de-vendas-da-sportingtech\/","title":{"rendered":"Perguntas e respostas com Marina Selmi, gerente regional de vendas da Sportingtech"},"content":{"rendered":" \n
\n

Qual \u00e9 a estrat\u00e9gia de voc\u00eas para se aproximar dos jogadores da Am\u00e9rica Latina? <\/strong><\/p> \n

Minha estrat\u00e9gia prioriza a compreens\u00e3o das prefer\u00eancias, dos comportamentos e das nuances culturais exclusivas dos jogadores da Am\u00e9rica Latina, bem como a constru\u00e7\u00e3o de relacionamentos significativos e um senso de confian\u00e7a. Recentemente, vimos um grande n\u00famero de provedores e operadoras estrangeiras entrarem nesses mercados para reivindicar sua fatia do mercado, mas atacar isso de longe muitas vezes demonstra falta de comprometimento.<\/p> \n

Foi bom ver que meus pontos de vista pessoais estavam alinhados com os da Sportingtech, onde quero ser honesto e aberto com os operadores para atender \u00e0s suas expectativas. Esse setor \u00e9 conhecido por prometer demais e entregar de menos, e n\u00f3s queremos acabar com isso. Como j\u00e1 estou no Brasil, posso trazer um n\u00edvel de experi\u00eancia diferente e mais alinhado com as pessoas do meu pa\u00eds e do continente.<\/p> \n

Voc\u00ea j\u00e1 teve alguma fun\u00e7\u00e3o anterior no setor? <\/strong><\/p> \n

Tive a sorte de trabalhar no iGaming por quase tr\u00eas anos. Trabalhei como gerente regional de vendas de contas na AstroPay, onde adquiri uma experi\u00eancia valiosa no gerenciamento de relacionamentos com operadoras.<\/p> \n

Meu cargo mais recente foi o de Analista Associado em Desenvolvimento de Neg\u00f3cios na Mastercard Data and Services, onde me aprofundei no mundo dos pagamentos. Estou ansioso para utilizar minha experi\u00eancia na Astropay trabalhando com operadoras, oferecendo novas perspectivas e pontos de vista sobre alguns de seus problemas e desafios que, \u00e0s vezes, s\u00e3o ignorados por um fornecedor de uma perspectiva vertical diferente.<\/p> \n

Quais s\u00e3o suas responsabilidades na empresa? <\/strong><\/p> \n

Como gerente de vendas da Sportingtech, meu foco \u00e9 promover maior sucesso na Am\u00e9rica Latina, especialmente no Brasil. Participo dos principais eventos do setor para me conectar com as operadoras, apresentando nossas ofertas de produtos e conte\u00fado e explicando por que nossa tecnologia localizada \u00e9 l\u00edder de mercado. Mantendo-me a par das mudan\u00e7as regulat\u00f3rias, asseguro que os parceiros estejam informados e em conformidade.<\/p> \n

O que voc\u00ea acha do cen\u00e1rio brasileiro de iGaming e apostas esportivas? <\/strong><\/p> \n

O cen\u00e1rio brasileiro de iGaming e apostas esportivas tem experimentado um crescimento e uma evolu\u00e7\u00e3o significativos nos \u00faltimos anos. \u00c9 um momento emocionante! Temos uma popula\u00e7\u00e3o de mais de 200 milh\u00f5es de pessoas e uma classe m\u00e9dia crescente, onde o iGaming e as apostas esportivas est\u00e3o se tornando muito mais normalizados.<\/p> \n

Ainda h\u00e1 desafios em rela\u00e7\u00e3o \u00e0 regulamenta\u00e7\u00e3o e ao licenciamento, pois o processo de legaliza\u00e7\u00e3o e regulamenta\u00e7\u00e3o das apostas esportivas e do iGaming tem sido lento, o que traz incertezas para o mercado.<\/p> \n

O pa\u00eds tem uma base de f\u00e3s apaixonados por esportes, especialmente por futebol, o que representa uma oportunidade significativa para os operadores de apostas esportivas. Atualmente, voc\u00ea n\u00e3o pode mais passar por um aeroporto ou ligar a TV ou o r\u00e1dio sem ouvir ou ver um an\u00fancio sobre jogos de azar. Al\u00e9m disso, a maioria dos times da S\u00e9rie A tem operadores de jogos de azar como patrocinadores em suas camisas. Isso destaca a oportunidade para as marcas do setor e como o iGaming e as apostas esportivas est\u00e3o se tornando mais arraigados na cultura brasileira.<\/p> \n<\/div> \n","protected":false},"excerpt":{"rendered":"

Qual \u00e9 a estrat\u00e9gia de voc\u00eas para se aproximar dos jogadores da Am\u00e9rica Latina? Minha estrat\u00e9gia prioriza…<\/p>\n","protected":false},"author":4,"featured_media":850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45,37,39,38,40,81],"tags":[],"class_list":["post-1866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-america-latina","category-europa","category-noticias-igaming","category-perspectivas-do-sector","category-rdm","category-todos"],"acf":[],"yoast_head":"\nPerguntas e respostas com Marina Selmi, gerente regional de vendas da Sportingtech - Sportingtech<\/title>\n<meta name=\"description\" content=\"Sportingtech, Award-Winning iGaming Platform. Casino. 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