Synergy: catering to multiple markets through content variety

With the ink drying on a landmark partnership with Endorphina, the importance of variety is clearer than ever, writes Sportingtech CEO Ivo Doroteia.

A varied offering

The world of iGaming is now awash with a multitude of suppliers offering any number of slots and casino games. The market has become saturated and, as such, standing out from the crowd is an ever-present challenge. Quantum more than holds its own in this arena, with sports betting and iGaming solutions all designed from the ground up to provide pathways to any number of business goals. We pride ourselves on offering a modular platform that caters to a wide variety of customer tastes and market demands, but a fresh perspective only serves to supplement this offering. We have identified that forming solid partnerships with leading slots suppliers like Endorphina can only benefit our end customer, which is ultimately our most important objective; this agreement will strengthen Sportingtech’s casino offering by giving it access to the Prague studio’s full portfolio of popular titles including Solar Eclipse, Joker Stoker and the famous Hell Hot series.

Adding creative strings to the Quantum bow will always be celebrated, and welcoming Endorphina to the fold represents a productive and exciting start to our year.

Adapting to multiple markets

With increased creative outlets comes a broader sense of what different markets want. Emerging markets may be more used to land-based products, expecting an iGaming experience that emulates this, or they may be happier with a simplistic offering that clearly shows the latest odds and games. Other, more established markets may expect something different from their play, with features like gamification vital to their betting experience. With the added capabilities of Endorphina’s comprehensive range of slots, Sportingtech is more equipped than ever to deliver the offerings that the modern-day iGaming bettor expects and deserves. In turn, our partner’s games are given exposure to a wider audience, and with the games catalogue rapidly expanding continually, more exciting new games can be shared with an increased player base.

The synergy between our two companies creates the ideal combination of quality and quantity, while ensuring the player is consistently supplied with the best possible product. Sportingtech has started the year as we mean to go on: with growth and creativity at the forefront of our philosophy.

We’re #BeyondSports.

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