CRM Manager

Who are you?

You are organised, accurate and quick to learn. You take clear direction and deliver against it at pace, but you are not content simply to execute: you question what you are given, spot what could work better and bring ideas of your own. You are comfortable running a busy promotional calendar across several brands at once and switching between them without losing accuracy. You enjoy getting into the detail of segmentation and player data, and you understand that a wrong segment or a mis-set wagering requirement is expensive and public. You are self-managing, communicate openly, and use the tools available to you, including AI, to work faster and cover more ground.

Where you fit in

We are looking for a CRM Executive or Manager to join our Managed Services team and take a central role in building and running CRM for the casino and betting brands we operate on behalf of our partners. Reporting to the Head of CRM, you will turn campaign and lifecycle specifications into live, tested activity across email, SMS, push and on-site messaging, and take day-to-day ownership of the promotional calendar once it is live. This is a hands-on build role: the CRM programme is being created from scratch, so you will be configuring journeys, bonuses and templates yourself rather than briefing others to do it.

The impact you will have

Build and configure lifecycle journeys, triggers, segments and audiences in the CRM platform, from specification through to live, tested campaign.
Own day-to-day execution of the recurring promotional calendar across email, push, SMS and on-site messaging.
Configure bonuses and promotions in the bonus engine, including wagering, validity, eligibility and exclusion rules, and verify behaviour before launch.
Test end to end before launch: entry conditions, segment counts, personalisation, links, rendering and the live player experience.
Work with platform, data and product teams to unblock data feeds, fields and integrations, and follow them through to completion.
Run structured A/B tests on creative, timing, offer construction and journey logic, and document the outcome.
Monitor campaign and journey performance, identify underperformance and propose the fix.
Keep campaign documentation, journey definitions and promotional terms accurate and current.
Build and maintain email and message templates, including localised versions across multiple markets and languages.

What we’re looking for

Hands-on CRM experience in online gaming, betting or a comparable high-frequency consumer environment.
Practical experience of a CRM or marketing automation platform, building campaigns and multi-step journeys personally rather than briefing others to do so.
Comfortable with segmentation logic and player data: able to define an audience precisely, explain why a player did or did not enter a journey, and interrogate the result.
Strong attention to detail. This role is the last check before a campaign goes live.
Highly organised, able to run a busy promotional calendar with multiple concurrent deadlines.
Self-managing and effective working remotely: proactive communication, transparent on progress, able to make sensible calls without waiting to be asked.
Willing to learn quickly, take direct feedback and pick up unfamiliar tools and mechanics at pace.
Excellent written English.
Nice to have working knowledge of online casino: game types, bonus and wagering mechanics, and casino player behaviour.
Confident using AI tools as part of day-to-day delivery: drafting and localising copy, sense-checking campaign logic and configuration, summarising performance data and building simple tooling to remove repetitive work.
Nice to have experience of a launch or start-up environment where processes had to be created rather than followed.
Nice to have experience configuring bonuses in a casino bonus engine and exposure to emerging markets, particularly LatAm or Africa
Nice to have hands-on Smartico experience and familiarity with reporting and BI tools.

We are Sportingtech

Sportingtech is a multi-award-winning provider of turnkey betting and gaming solutions designed for regulated and emerging markets around the world. With offices in Malta, Bulgaria, London, Brazil and Portugal, our iGaming platform offers everything covering sportsbook and casino via a modular system and intuitive back office for a fully omni-channel solution. Our unparalleled ability to cater for local-market customisation and operator preferences provides players with an optimal betting experience, resulting in proven growth for our rapidly expanding customer base.

Sportingtech is an equal opportunity employer. We value diversity and are committed to providing a work environment of mutual respect to everyone without regard to race, colour, religion, national origin, age, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances. By applying for a role at Sportingtech, you acknowledge and agree to the terms of our Candidates and Employees Privacy Policy. Please read this policy carefully to understand how we handle your personal data

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