Sportingtech rounds off successful ICE London with Stand of the Year award
Award-winning provider reinforces reputation at leading industry event
20th February 2024 – Full-service betting and gaming platform provider Sportingtech yet again showcased its powerful products and services at ICE London 2024, and was awarded the distinction of having the most impressive stand at the show, according to the NEXT.io WhatsApp community which has over 1,000 members.
The event was the first under new CEO, Tom Ustunel, as the supplier showcased its localised and tailored content offerings and outlined its plans for 2024. Sportingtech aims to enhance its already strong reputation across LatAm, with further expansion expected after regulations in Brazil were recently approved.
The brand’s prominent positioning at the ExCeL saw impressive footfall at its immersive stand, which also included a striking interactive element for visitors, perfectly highlighting the engaging content which Sportingtech is known for delivering throughout the industry.
The diverse product offering was on full display in London, including Share-a-Bet, which integrates with social media platforms and has effectively tapped into the preferences of younger bettors.
Also showcased was the brand’s ready-made coupon, which has been enhanced to drive additional engagement and revenue. These products highlight the provider’s ability to be aware of player preferences and deliver seamless wagering experiences.
Tom Ustunel, CEO at Sportingtech, said: “ICE is one of the key events for the industry and this year had extra significance given it is the last one in London. The team went all out to deliver a fantastic stand which captured the imaginations of delegates and made sure our ethos shone through. To be deemed as having the most impressive stand from industry experts is recognition for the hard work put in by everyone.
“We already have a busy events schedule with a number of our team going to the various shows across the globe and ensuring our brand is at the forefront of operator’s minds as they look for a partner to deliver fun and engaging content and platforms.”